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JohnW, just because people have problems with something, does not automatically mean that ‘thing’ will happen every time. Yep, I’d say throwing $2000 to grab 20k followers is going to leave you open to spam, to go on a massive like building campaign just for the sake of it isn’t a good marketing strategy and not watching and measuring will cause problems. Yes, there are obviously questions around some of the ‘magic’ of Facebook likes etc….

But this isn’t proof that this happens all of the time.

Aa a targeted strategy used in conjunction with a solid online plan and actions, for a newish Facebook page, trying to grab some likes to kickstart your presence can be very helpful. I find evaluating all options available in different situations to be useful in our business – rather than dismissing something off-hand.