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adrian
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Sounds to me like you’d probably be comfortable with creating an info product. Amy Hoy’s 30×500 course deals with exactly that (https://30×500.com/)

Whirlwind summary using your example. Do some research on a target demographic (say, dentists wanting to do PPC). Find out what their specific issues are by going to their ‘watering holes’ – forums, linkedin, blogs. Write multiple ‘info bombs’, posts that go into the problems and give solutions for free. Build an email list through a free 5 part email course. Use feedback to assist you in building an info product aiming at a very specific niche – video couse, ebook, online workshop…

She details the process much better, but that’s the bare bones of it.

Hardest part is defining your niche well.

Best of luck with it!