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What Jayne said by 2.

If we all looked at our competitors before we started and said its all to hard, there would be very few new business’s. if you think about it we wouldnt have Macca’s if they looked at their competitors (having said that it would be great if we didnt). But using them as an example, they have trounced the market, whereas had Mr or Mrs macca said its all to hard, this mega business would not be here.

I operate in a business which has as competitor on every corner including some large franchises, but we still do really well.

Look at your competition, but only for ideas and inspiration, than set yourself apart and tell everyone how you can do it better.