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Johny
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I tend to agree with you about a large number of these stay at home businesses. But your and mine are just opinions and what you say in your website just offers your viewpoint. Whether others agree or not, and use your service as a result of that, well, that’s up to them, because there will be some of these that may be suitable.

I don’t see that site as a competitor to you, rather one where you can advertise your services, along with all the others who advertise their services. As you mentioned, where they supply job opportunities is just a directly.

In the end, what you are offering is another option for work at home mums.

I don’t see an ethical issue with that. What’s the worst that can happen. They decline to accept your ad.

If you think there is potential benefit of exposure, go for it I say.