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There are a lot of different ways that you could go with the easiest one being leasing the site. The way you present the information is critical though because it is hard to sell or lease a website.

It is what the site does that is saleable eg, if you could prove that the right kind of leads are coming your way, (not the service seeking race to the bottom on price types of leads) then you have the beginnings of the basis for a valuation.
Eg, @ 30 leads per month x an industry average closing rate x average profit per job = x profit per month/year.

Eg, 30 x 50% x $1.5K = $22.5k extra GP per month/$258.75k per year – seems pretty valuable.

Your other options get progressively harder.

I would like to have a chat to pass on some ideas (not for payment) if you are interested.

Paul
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