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Following this – I am having the exact same problem for one of my clients. It’s been going on for a few months now. Some ads get good reach initially, then drop off. Other ads get basically no reach at all.

Same target audience, same budget.

I’m very confused. Sometimes the ad will use the budget, sometimes it will only use a few cents.

I’m thinking it must be a glitch, surely.

Here’s hoping someone can answer this question!!