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RachelWrites, post: 204458 wrote:
I’ve just discovered the wonder that is Sourcebottle, but I’m not sure how to respond to a “call out”.

Does anyone have any tips on what to put in the “comments” section, and then what I attach? Is the attachment optional or meant to be for a profile / press release?

Any insight will be greatly appreciated :)

Hiya Rachel. So thrilled you’ve found us! My best tip for responding to a call out via our service is to consider what you write carefully, as a good response can yield significant media attention for you and your business. The recognised business journalist Valerie Khoo has noted what she looks for in a response to her call outs in this article: http://valeriekhoo.com/2011/11/3-steps-to-more-publicity/

What she stresses in her response, which I couldn’t agree more with is that you need to ‘show your hand’. In other words, state your position on a query, eg. pro-sugar OR anti-sugar and why you feel that way.

And make sure your contact details are accurate too. :)

Oh, and please don’t feel compelled to attach anything at all, unless it’s requested. I urge you not to attach a press release, unless it’s offered as a general backgrounder or supplementary material. (Journalists have complained to me when they’ve just received a press release.)

I hope this helps!