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sylv
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Thanks for the comments, Wordsmith. All very good. I do have a separate business FB page and I also have links to animal welfare groups and related businesses. It sounds like I’m generally on the right track, but as you say: it does take time.

I’m currently working on a second website, which may or may not replace the other one. It does have the word “dog training” in the URL which might make it a bit easier for SEO and I also plan to incorporate very short videos and have more on the front page.

When I hear “media release” I think of government or big corporations. This is something I still need to get my head around how PR can work for a one-person start-up.

Thanks again,
Sylvie