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Thank you very much. :)

At this current stage, my primary responsibilities are the social platforms, especially Facebook and Pinterest but we will also be looking at Instagram and more in the future. I also have my hand in pretty much every part of the setup, from making deals with distribution networks, negotiating with printing companies, hiring staff and so-forth.

I actually have ads up on Gumtree to hire a marketing assistant to help me out in Melbourne with all this, and our parent company is in Singapore and have marketers, but their style is very typical for there and does not seem to work here very well. Mostly I am looking at their Facebook page to see how they run it, but again – because we are only starting up in Australia, we are not established and their Facebook campaigns are not something that we can run off yet.