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quickbas, post: 206234 wrote:
Web-based advertising is easy to assess for effectiveness. The amount of extra traffic from flyers is difficult to track, so it may be hard to judge if your strategy is worthwhile.

One trick would be to have printed on the flyer “Mention this flyer for 5% off” or similar.

That is a good point and what I have seen to overcome is to have a specific link http://www.sample.com/extra5 to try to point people to an easy to track page.