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Ultimately I like the idea of niche too. You can focus on your target client and expertise and just do it very well.

As Bert said in the beginning it wouldn’t hurt to go a little more broader and open up the flood gates for increased activity. This will let more work come in and help you define your niche. It is through doing the multiple services you will be able to work out where your strengths are, the ideal customers you want and were more of the profits are.

Set your self up in a way that you can go broader or thinner in services offered without having to change your business name and everything else that goes with it. Have the flexibility from day one, and define this in your business plan.