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I see in your post there are 2 different products (in a broader sense) being discussed. Firstly the learning programs and secondly a new platform through which to deliver learning programs.

There is something called blue ocean strategy whereby the marketer create a completely new market to their product. For example Apple which created new products. Until IPod was released nobody really thought about it.

Whenever we talk about new platforms, the product that comes through it are not for everyone. There are only few people who are called enablers who show interest in these products. Then there are early adopters. At that point you would know if that new launch is successful or not.

I may not be giving you the answer you are looking for but few more pointers for you to ponder around.