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Craig.Smith
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As already pointed out by someone else, all the different fonts really annoyed me and I had to close the website. It just screams homemade, convert all your fonts back to 1 or 2 fonts. I would recommand “Opens Sans” would be a good fit for your target audience. It’s slightly rounded, playful and fun.

I would suggest scrapping your adwords campaign. Your items are quite cheap and I would doubt you would get a return on your investigate simply because the average conversion rate is around 1%. So you will be paying out 100 pay per clicks for one sale if your website is able to convert them in the first place. Reach out to local mothers groups in your community, search on facebook for mothers groups and join some forums to spread the word about your products.