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There’s nothing worse than the postage not clearly displayed or calculated when using a shopping cart. If a shopping cart makes you enter in all your information just to find out what the postage might be, i’ll just buy off the next shop.

I would market your product as $21.95 incl FREE postage. That takes the postage amount out of the equation, all the buyer needs to worry then is if they think the product and price is good value and meets their needs.