- Total posts: 24
I have found personally that including postage brings the best results. But that could be put down to the fact I was selling a lot of small items so could include postage but still be around the same price point as competitors that didn’t.
The advantage of not including postage is that you can work the final postage cost around many customer variables like location, weight of the individual items etc and provide free or discounted postage incentives for buying more.
It all depends on your particular business and if you are unsure you can test both methods and see which brings you the most success.