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Berrigan Motel
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That question from Robert is the basis of your marketing efforts – why should customers choose you over one of your competitors? Figure that out and the rest will be a lot easier.

On another note, I did have a quick look at your site and I would like to point out that my impression of the first 2 customer testimonials on your site is that they look fake. They may not be but to me they do not appear genuine and in case they are fake, I recommend that you read the information at https://www.accc.gov.au/business/advertising-promoting-your-business/managing-online-reviews as it is not legal to publish or pay for fake reviews.