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bb1, post: 209491 wrote:
Yeah I guess we can all say its a marketing fact.

interesting reading this one http://en.wikipedia.org/wiki/Swoosh Just think how big this business would be if they had paid $35,000.00 instead of $35.00Ha, Nike have spend millions on branding design, same with Coke, millions and millions. Branding is not a logo, although a logo is part of it.

Glad you know how to use Google. Maybe some better examples would be in order?

EDIT: If you are interested the design of the Coke bottle is an interesting read on branding design.