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interesting reading this one http://en.wikipedia.org/wiki/Swoosh Just think how big this business would be if they had paid $35,000.00 instead of $35.00Ha, Nike have spend millions on branding design, same with Coke, millions and millions. Branding is not a logo, although a logo is part of it.
Glad you know how to use Google. Maybe some better examples would be in order?
EDIT: If you are interested the design of the Coke bottle is an interesting read on branding design.