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JohnW
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PeteC, post: 210288 wrote:
Hi JohnW
Maybe the high mobile bounce rate is due to the site’s poor mobile compatibly?
Mobile users struggle to use the site, get frustrated & leave…?
Hi PeteC,
No doubt there are factors like this in there but we also need to consider others like:

1. People need to find phone numbers to use their smartphones.
2. A lot of smartphone searches are for “just-in-time” info. Eg Product availability, prices, coupons, discounts, specials, etc.
3. And a bunch are for location based information – addresses, directions to nearest shops or services, etc.

There are many surveys out now indicating that a lot of Smartphone info searches are quite different to those made on PCs.

Egs:
Pew Institute’s Research: Mobile Technology Fact Sheet

ComScore Research: 56 Pct. Of “On The Go” Searches Have Local Intent

There are so many searches on smartphones for types of info that are irrelevant to people seated at desktops.

This then begs the questions, how should we be structuring websites for the smartphone world and what content should we be publishing on their Home pages?

I don’t have answers at this stage, simply more questions. It seems to me likely that the magnitude of G’s mobile algo changes will have a major impact on how we structure and organise website content in the near future.
Regs,
JohnW