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There are so many options out there..

However it all depends on your knowledge and background toward web development.

Hosting your own website give you more flexibility in terms of modification but its a BIG BIG headache for maintenance. You need to take in consideration of security factors.

I used BigCommerce for my website http://www.8dollars.com.au. It still required a tone of work even when most of the wire frame been built by this company. Plus I come from a web design background too.

Also if you got a big range of products you’ll need to make sure the host can keep up with the speed.

So my advice is do a checklist on yourself first and find what more suitable. Do not go for the cheapest option!

I’ve seen so many individuals hosting their own e-Commerce site and most do not work out.