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JohnW
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Hi Roddy,
I know nothing about “moksha” but I gather it is has some recognition among yoga devotees.

You got my interest when you said, “people who are struggling with chronic pain“. I’m one with 30 year’s duration so I went to your site to check that claim out.

You lost me 100% because you have absolutely no info to substantiate this product performance claim.

I’ll let you into a secret, anyone who suffers from chronic pain for any length of time has probably read up more on the subject than most GPs. They’ve also probably tried ten-times more pain relief products than most people can even name. I can promise you that you won’t get many chronic pain sufferers being attracted to your product with the level of proof you provide on your site for this claim.

Perhaps you would generate more business by focussing on the much tighter market of, “people who have an interest in meditation, yoga and holistic alternatives”?

From an SEO perspective, the more tightly you focus on the needs of a very specific target audience, the better you should expect your referrals and conversions to be.

On a Home page communications problem…

The first thing I see on your Home page is:

“JUST 15 MINUTES A DAY FOR 3 WEEKS”

IMHO, this is a meaningless headline because it is an out of context statement. It is likely to have people hitting their back buttons instantly.

Hope this helps.
Regs,
JohnW