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MichaelDigital
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I would need some more specific information, is the business an online web-based business, a shop, an import/export?
It very much depends – for web businesses Flippa.com is highly effective – they do charge but the fee is very reasonable and they have a huge audience of targeted punters.
You are going to encounter broker fees for the effective methods – it is just the nature of business. Craigslist Gumtree are low cost, or no cost but lots of ‘tire kickers’.
One method I have used is to set up a well designed Facebook advertising campaign -yes, Facebook becuase you can choose exactly who sees the message, and in what countries – for $50 you can run it for a week, why not try that?