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Hey Lkay,

A couple of points

1) You correctly identified ‘trust’ as a potential issue. I would put your contact telephone number and contact hours in the header. Also maybe the Paypal logo in the footer or header
2) Your shipping rates are $20+, which would be a surprise for people when they’re checking out. I would either include the shipping rate in the price or make the price known as early as possible.

If you have Google Analytics installed, check out the flow of people moving through the site, you may be able to identify problems. For example if people leave the site on the checkout page, they may not like your payment or shipping options. If they don’t go past the product page, then you may need to improve your message on that page.

Finally, if you haven’t made a single sale, just double check that the checkout is actually working!

You shouldn’t have to compete on price, but you do need to make sure your customers know why they should buy off you.