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GlamBamThankyouMa’am
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Wow, one response but what a cracker of a response! :)

I have a pinboard and I’m kinda mind mapping this thing so your suggestions are heeded.

But in your response, you say:

Brand
Name
Design/Colours

I was thinking in terms of the name being the brand.
At the risk of sounding like a jilted singer, where did I go wrong?