Home – New Forums New here? Share your story Is anyone in the flying solo community familiar with branding? Reply To: Is anyone in the flying solo community familiar with branding?

#1180367
TheGoldenGoose
Member
  • Total posts: 860
Up
0
::

Hi Paul and Lillia!

I would like to respectfully disagree with the above comments on branding. :)

Branding is not how your business looks.

Branding is how your business FEELS. It’s the experience. Logos and design are just one aspect of the bigger branding pie and most designers aren’t familiar with the actual branding process.

I have had a quick read of your above comments – I’m wondering if you are ready to chat branding quite yet, or if you need to knuckle down your exact business plan and business model first?

It sounds like it’s more of an idea at the moment – so don’t think you’re quite ready to get into some chunky brand foundation work to talk about your brand’s personality and how your business interacts with your dream customers.

Will happily be wrong! :)

Let me know if you have any further qus. You can find a wad of brand info on my site (link in signature) and Skype consults are available under “hire”.