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BenAtherton
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I am a bit short on time this week so I was trying not to go into too much detail here and perhaps didn’t explain correctly but the logo, design and overall theme IS the foundation for a brand.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages and what you communicate visually and verbally.

How you portray yourself will determine how people FEEL about you and good design is an essential ingredient in getting the message across.

Without the design side of things you might as well just try your luck at giving out free hugs and whispering “buy my bikinis” in peoples ears (though you are likely to wind up with a black eye!)