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JohnTranter
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Kalen, post: 210325 wrote:
We are still discovering what the most effective way to find new clients is, so any help on this would be much appreciated.
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We also don’t have much capital to begin with, so large scale marketing campaigns aren’t really an option.

Hey Kalen, I did two things when I first set up

1) Found a niche, in my case “Magento”
2) Invested $50 in a Google Adwords campaign, at the time Magento was a relatively low competition keyword (or at least, location based versions of it were)

That $50 probably got me around $40k worth of work in return, it’s the best investment I ever made. Since then, I’ve relied on word of mouth and organic traffic.

Find a niche and aim to be the best in that space. The niche doesn’t have to be a technology, you can specialise in a type of site, or maybe just a location (“your local web design agency”). I know companies specialising in Health, Universities, and Council websites.