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BenAtherton
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Yes WordPress and a good theme and plugins can be the difference between a $1200 website and a $12000 one.

Thats not to say a web designer/dev should just onsell templates to small businesses without making any significant changes/customisation.

A basic wordpress site can be set up in a couple hours if you know what you are doing. However charging $1200 or even $699 for a basic site with an off-the-shelf template installed would be a bit dishonest in my opinion.