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JohnTranter
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KidsActivitiesDelivered, post: 210476 wrote:
What are your tips on making your website look more professional and sale ready?

It would be great to get some good generic advice to help everyone, not just me :)

My website generic tip would be to pay attention to typography. It’s often ignored, but it can make mundane sites suddenly look amazing and professional.

My e-commerce sales tip would be to look after your sales funnel. i.e.
Can my customers easily find the product they’re looking for?
Is it easy for them to add it to their cart?
Is the checkout process quick and easy?
What roadblocks are preventing them from buying? (e.g. forcing them to make an account, unexpected high shipping rates, confusing checkout, not accepting Paypal/credit card)