Home – New Forums Tech talk Can Social Media Effect rankings in SERP Reply To: Can Social Media Effect rankings in SERP

#1180594
JohnW
Member
  • Total posts: 2,642
Up
0
::

Hi Pritidavim,
Google has said repeatedly that at this time, there is no causal relationship between links in social media (Eg Facebook, Twitter, LinkedIn, Instagram, etc.) and its search ranking algo.

I rather like this very experienced SEO’s observations:

Author: Michael Martinez: “Why Correlation Studies Hurt Your Web Marketing

“The less attention you pay to Web marketing correlation studies the better informed you will be about how to market on the Web. That is because correlation studies create negative knowledge. Call it unknowledge, ignorance, pseudo-knowledge, or simply stupidity…”

“Of course, the correlation advocates want you to believe that search engines are taking these social signals into account even though they say “correlation does not equal causation”. The activity behind the so-called “social signals”, however, does not directly connect to the activity within search indexing and ranking.”

Regs,
JohnW