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It really depends on what he is/isn’t allowed to do based on his franchise agreement. Is he allowed to talk to other businesses and set up partnerships? Is he only allowed to use social media? Can he cold call? Does he have franchise website?

There are different things that can be done, but it just depends on how much leeway he has in the agreement…

Feel free to shed more light and I’ll be more than happy to provide more info if I can.