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I think twitter is a good platform for targeting entrepreneurs.

You can find and follow the kind of people you want to work with, then engage into conversation with them to build some trust and before you know it, they are on your website looking at your products/services.

Another way is to do the whole marketing automation that is becoming a big thing at the moment. If you look into it you will easily find some resources, personally I find it to be unethical, but that’s me.

Or you could attract entrepreneurs to you. Come up with a great resource that you know entrepreneurs around Australia will find useful. Then do a facebook PPC campaign to attract the people to your website and offer the resource for free in exchange for their email address. With facebook PPC campaigns you can easily reach exactly the market you want to reach, which is great.