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Great answers! Thank you everyone.

Just to make one thing clear, when I said “2M small business owner market”, I meant the number of small business owners in Australia, not revenue figures.

I agree that targeting a niche in the 2M business owners of Australia is a better way to go. We can start off with Sydney’s busy event planners for example.

We can aim for business owners in Sydney that are in industries that tend to make them a jack-of-all-trades or outsource a lot. It just comes down to identifying these.