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Hi Naomi,

Get it out there and tell people how long they will have to wait so they don’t get annoyed. If it is very popular you may be able to increase your order or at least gauge if you are going to have interest when it arrives.

Pre-order is very common but you must ensure people know clearly what the wait time is.

A soft launch is great for any small business and online retail is no different, get your potential clients excited about the possibilities.