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Tracey G
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Hi Naomi,

I’ve just pre-ordered a product that won’t be available until November or December (it’s a specialist diary). I’ve pre-ordered early because stock of this year’s diary sold out very quickly.

If the product has high appeal and is well promoted online you will get pre-orders. Whether people are prepared to wait six weeks for a pre-ordered product depends on your target market. It’s worth testing the market by putting up a pre-order landing page now or asap. Even if six weeks turns out to be too long for most, that duration will quickly become four weeks, then two …

Make sure you have great photos and captions for posting to social media and parents forums. Are you a member of the Essential Baby forum? That’s a very active online forum with thousands of Australian parents participating.