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Generally, it’s best to keep improving and optimising your website, tweak it if you like.

A common workflow by successful marketers is to launch a website or just a landing page with some sort of analytics, like google analytics. You then gather data over some time and see if your website is achieving what it’s set out to.

If your not getting the kind of results you would like, you then create another version of the site with design decisions based on the data gathered. For example if your home page isn’t getting many conversions through to the services page, you might look at a different way to prompt visitors in that direction.

This is a really great way to end up with a very successful website. It takes time though, but the thing is that you are not guessing, but you are making decisions based on data.