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I’ve tried and tested this in the past with mixed results. Ideally in a perfect world you will boost a post, people will like your page and you will convert them into a sale of your product/service.

Sad truth i that this utopian example does not usually pan out this way. Facebook targets the target you have narrowed down for your post. You might get additional likes to your page or visits to your website, however you should consider your conversion strategy once they are on your page or website more-so. How are you going to turn these “impressions” and new page likes into actual buying customers/clients? Before you boost your post, I’d recommend you map out on a piece of paper which calls to action you will use to boost your conversion rate and maximise your ROI for boosting your post.