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LucasArthur
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Hi Krug,

Not an expert, although if you register a company it is a LEGAL ENTITY unto its own and therefore can be spoken about in the sense of “MyCompany does this or that” on your website or any other literature.

If you register MyCompany PtyLtd, you will not be able to register the business name that is the same being t/as MyCompany as the PTY LTD owns the right to the legal identity of MyCompany.

Jeez, i hope that makes sense.. and again, the presumption is that there is no trademark.

Someone else may jump on and be more concise, i hope :)

Cheers
Jason

Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888