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Hi Will, have you tried using partnerships/business development?

Are there any other companies in your local market that also target small business owners (e.g. small advertising agencies, printing firms, marketing firms?). You could approach these agencies/firms and offer to cross market your services.

For e.g. you could provide a local advertising agency the opportunity to reach your client base with a special offer and in return, get that advertising agency to agree to email their client base with your book-keeping offering. The offers need to be compelling for both partners and lead to a win-win.

All the best.