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Kelly Exeter, FS Editor, post: 211494 wrote:
I always find it interesting when someone says ‘I wouldn’t scroll’ with regard to a website design. The whole concept of ‘putting all the important stuff above the fold’ is now firmly outdated in this day and age. There is an exception to every rule of course – but website viewers are very much willing to scroll these days. Which means that you can use above the fold to state very clearly who you are, what you’re about … and who you want to serve. And if you tick all the right boxes with the person viewing your site (ie, if they’re the person you’re keen to serve), they will scroll to find out more.I tend to agree.

Give them a reason and they will scroll.

I think this site does that well.