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Did you get to find out what their circulation is, and what there current readership mix is. I know its targetted at small business, but hopefully they have an idea of what mix their current readership is.

If the circulation is low, than you advertising $’s will not be seen by many people.

If their readership is all from small business sectors which wouldnt be big users of your services than its another thing to consider as well.

These are 2 critical questions I would be asking.