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I couldnt trade without it

it brings in a significant proportion of my business, (and I have great page rank organically for my services in the city I am in)… the thing is you can have some really good rank, but you cant get all the keywords, and also, some people just like clicking on Ads :)

The thing about getting an expert is good advice though. Unless you are pretty tech savvy, or have a lot of time to invest to experiment and do all the learning involved, Adwords is a very complex system, and jumping in without doing the research and testing can be akin to throwing money into a fire (speaking from experience)..

Best of luck w it