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All developers will start from one platform or another and customise it to your desires. Which platform they use can make a big difference on price and flexibility. And it does not necessarily equate to good value for you. Some developers start from the ground up which can mean a very expensive, buggy, insecure, feature poor and late system. Others will use a well established platform so they can quickly deliver a feature rich and stable product.

Make sure you know what your developer will be working from and if that platform will suit your needs. The good established platforms that often come up are Shopify, BigCommerce, WooCommerce and Magento.