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MattMaher
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Hi mate,

I would start very lean. And by lean before you book a food stall, get on your phone / social media and text all the people you can who were there eating the food. Saying something like “People are wanting to know more about the food, cooking up some great dishes soon, get back to me if you want us there at your next gathering – chip in for the ingredients only”.

Make a Facebook page, hold a few gatherings invite them to subscribe to your page. Then book a food stall let them know you will be there and to get the word out. Rent a commercial kitchen and scale up to more food markets.

(Build small / measure / learn ) [repeat]

Let me know if you want more ideas.

Regards,
Matt Maher