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That’s the point, Paying to advertise in their online version is not the best use of resources. When was the last time you used the Yellow Pages Online, I can’t remember when I did. Most would use Google or Bing before they would use Yellow Pages.

When I using paid advertising for my clients, they want to get a return on their spend, it’s difficult to see how you get enough eyeballs to justify spending dollars on the form of advertising.

Who do you want to reach? & Where do they hang out?
These questions would help you find the right place to advertise.