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No feedback from Devante.
I can but hope that other FSs have any interest in this topic.
SEO can only be exciting to a very small group of people with the strangest set of attributes.
That said, SEO still kills all other online communications channels for its cost-effectiveness and measurability at attracting new business.
As someone nearby wisely said, “never be afraid to ask the difficult question, it can save you $’s”.