- Total posts: 105
It sounds like they were simply trying to rank for the keywords, e.g. plumbers in South Yarra. I guess, by having thousands of articles out there, they’re bound to rank highly on some of them where there is low-competition. But, in isolation, it isn’t an effective SEO tactic.
They were better off spending time on keyword research and then strategically chasing a handful of low-competition keywords rather than blanketing all the high-competition stuff.
That said, I am no SEO expert…