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Yes SEO is as big as ever, if not more so.
Daily we deal with trademark infringers using SEO for our brands in search and they do this because they make money being on top of google for our trademarks.
Let me make it clear. Rupert Murdoch once said “no one ever went bankrupt underestimating the intelligence of people”.
He was correct.
Most people who use Google do not go past the first organic link (or paid ad).
So being on top of the search engine is more important than ever, if people are looking for your business on the web.
All the best