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Sure SEO is important, but there is no point in ranking number one, if you don’t have your conversion strategy in place. If that strategy is wrong, you may as well rank 256, and not pay a cent.
I see so many posts on here asking how to get to number 1, but you look at the site, and you think would I buy from them if they were number 1. Get your conversion strategy right before you spend to much on SEO.