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Karen Francis, post: 222970, member: 72549 wrote:
How the heck does an industry body measure that?

That’s it, the body isn’t measuring how many page 1’s you get, or how many backlinks you have, its not a measurement thing. Page 1’s are a transient thing you can be page 1 on certification date, and page 200 five days later. Even I can get page 1’s, well if I did some research, and used all the ways that the good SEO’s on here say not to do as it will kill your site.

CPA doesn’t certify you and maintain your certification based on how many accounts you do in a year, or how many dollars you save a client.

It is based on professionalism, ongoing training, etc. Is that a better way to explain it.