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Dave Gillen – Former FS Concierge
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Hi [USER=64717]@Bunyip[/USER],

I agree with Rowan. You’re talking a lot about the Melbourne Cup and about the bonus, but the actual product is what needs selling.

If you took “make camp cooking easier” and made this the focus of your page, then walk them through what type of camper it’s for and how it makes their trip easier, I think it would do much better.

Since it’s heavy it may be for the casual weekend camper who drives to their campsite and wants a good meal. If so, spell it out so the people who fit this category recognise themselves.